Slack's Deal With Atlassian Means the End of Hipchat, Stride

If you can't beat 'em, bring together 'em. Slack has knocked off some of its team messaging app competition by welcoming them into the fold. The company today announced a partnership with Atlassian to buy the intellectual property for its Hipchat and Stride apps and discontinue them.

Starting today, Stride is no longer accepting any new teams. Existing groups can continue to add users and use Stride and Hipchat Cloud products until Feb 15, 2022. Atlassian's 2,600-plus employees will too begin using Slack.

Slack and Atlassian announced the partnership in coordinated web log posts, calling it "a joint vision of simplifying and automating the huge corporeality of effort that teams everywhere expend to stay aligned, coordinated, and productive." The companies are not disclosing the verbal terms of the deal, simply did reveal that Atlassian will likewise make a pocket-size equity investment in Slack as a commitment to partnering long-term.

Atlassian is discontinuing Hipchat Server and Hipchat Data Centre as well, and volition work with Slack to drift users from all four products. The companies also pledged to co-develop tighter native integrations betwixt Slack and Atlassian's other products, including Jira, Trello, and Bitbucket.

Slack CEO Stewart Butterfield revealed more details well-nigh the deal in a series of tweets:

… • Atlassian is making a small just symbolically important investment in Slack • Nosotros're committing teams on both sides to create deeper and more powerful integrations betwixt Slack and the Atlassian family of products — there's so much to do here!
— Stewart Butterfield (@stewart) July 26, 2022

Nosotros share a vision of simplifying and automating the enormous try that teams everywhere expend just to stay aligned, coordinated and productive. Hundreds of thousands of teams are already using Slack with JIRA, Confluence, Bitbucket, Trello, etc. — this will take a big impact.
— Stewart Butterfield (@stewart) July 26, 2022

Atlassian'south announcement said the decision to shutter Stride and Hipchat came down to shifts in an increasingly competitive market. What went unsaid in both companies' statements is that they're partnering upwardly to accept on an even bigger competitor in Microsoft Teams.

Joff Redfern, VP of Product at Atlassian, provided PCMag with the following argument on the partnership: "Knowledge workers want all-time-in-class tools to go their piece of work washed, which is why millions of people use both Atlassian and Slack," said Redfern. "This strategic partnership between us reinforces our commitment to interoperability and a customer-first philosophy. Nosotros believe this partnership is the best manner to accelerate our mission to unleash the potential of every team. And it'll let u.s. to improve our focus in other areas, including expanding our offerings for technical and Information technology teams."

PCMag too spoke to Apr Underwood, Chief Product Officer at Slack, who revealed more about how Slack will integrate with Atlassian'due south existing suite of products. The goal is to create one interface where an entire company's tools, knowledge, and man capital come together, she said.

"Slack and Atlassian accept worked closely together for many years, and Atlassian's tools, including Jira, Trello, and Bitbucket have already been installed by hundreds of thousands of Slack teams," said Underwood. "This deeper partnership exemplifies our shared conventionalities that the world of enterprise software is moving to a model in which people are edifice their own technology stack with the highly specialized, interoperable tools that best adapt their needs."

Hipchat and Stride users can check out Atlassian'south Migration Hub for more details on archiving chats and switching over to Slack.

Well-nigh Rob Marvin

Rob Marvin

Rob Marvin is PCMag's Associate Features Editor. He writes features, news, and trend stories on all fashion of emerging technologies. Beats include: startups, business and venture majuscule, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, Chiliad&A, and entertainment. Rob was previously Assistant Editor and Associate Editor in PCMag'due south Business section. Prior to that, he served every bit an editor at SD Times. He graduated from Syracuse University's S.I. Newhouse School of Public Communications. You can too notice his business and tech coverage on Entrepreneur and Fox Business organization. Rob is also an unabashed nerd who does occasional entertainment writing for …